SNB
Saudi National Bank, the Kingdom's largest bank, known for large-scale public activations and experiences.
Industry
Banking & Finance
Scope of work
Brand Activation & Experiential
Duration
3 months
Challenge
SNB needed a way to turn a city-wide activation at BLVD City into something people would actually engage with.
A financial brand needed to feel warm and approachable at the scale of one of Riyadh's biggest destinations.
Goal
Create a character-led experience people would remember and want to be part of.
The goal was an activation that felt like an experience, not just a set of banners and signage.
Solution
A custom mascot and a full activation footprint across BLVD City.
A teddy bear character built from a sketch, extended across key visuals, gifting, terms and conditions, and the full site experience.
