PENTA
A real estate and community development brand spanning both a digital identity and physical, on-site presence.
Industry
Real Estate
Scope of work
Branding & Environmental Design
Duration
2024
Challenge
PENTA needed one identity that worked equally well in a brand book and on a building.
The brand had to hold up on screen, in social content, and at full architectural scale.
Goal
Build a brand system disciplined enough to guide every application, from social posts to signage.
The goal was consistency at every scale, whether someone was scrolling past a post or walking past a building.
Solution
A complete brand system covering guidelines, social media, and full wayfinding signage.
Brand guidelines, a brochure, and a social media system, extended into outdoor billboards, building signs, and direction signage.
